First impressions are important for businesses, but many entrepreneurs don’t bother to check theirs. So let’s take the time to give your business an image checkup. If you have a sign, take a look at it. Does it grab attention and convey a sense of quality and stability? Does it say too much or not enough? Remember, neatness counts. How crowded are your display shelves? If you have plants, make sure they’re green and healthy. Are your brochures and other literature relevant and current? How is your packaging? This includes bags, envelopes, stationery, and business cards. Is your logo up-to-date and professional-looking? Are your mailings clear and concise? Check your paper and printing as well as your message. Next