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Insurance is one of those things that you probably don’t think about but should. Many entrepreneurs are underinsured. To adequately assess your risk exposure, ask yourself these questions: What would it cost to replace your equipment and supplies and to recover your records in the event of a disaster?
Do you work with clients’ materials on-site that you’d have to replace if something happened to them?
If you maintain an inventory, what is its dollar value?
If you weren’t able to operate your business for any length of time, what would it cost in lost revenue?
Do clients visit your office?
Do you take equipment to other locations, such as to clients’ offices, to exhibits, or on the road?
Does your work leave you vulnerable to professional liability claims?
Do your customers require you to carry certain levels of insurance?
Hunting for an insurance agent?
Don’t go into the search unarmed. Before you sign on the dotted line, ask your agent for some answers.
How long as the agency been around?
If it’s new, find out if the principals have extensive industry experience. Is the agent familiar with your industry?
What are his or her background, experience, and education?
Does the agent actually listen to you and address your concerns?
Or do you feel like you’re getting a cookie-cutter presentation?
Will you be “just a client”?
Tips for Picking an Insurance Agent
Hunting for an insurance agent?
Don’t go into the search unarmed. Before you sign on the dotted line, ask your agent for some answers. How long as the agency been around?
If it’s new, find out if the principals have extensive industry experience. Is the agent familiar with your industry? What are his or her background, experience, and education?
Does the agent actually listen to you and address your concerns? Or do you feel like you’re getting a cookie-cutter presentation?
Will you be “just a client”?
Clients get sold insurance. Instead look for an agent who wants to be your partner—one who helps you analyze your risks.
Check references. Sure, that’s obvious, but busy entrepreneurs frequently don’t bother. How comfortable do you feel?
Remember: you are entrusting this person with the future of your business.

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