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To every objection, ask a "why" question: Why do you only do business with one company? Find out what the prospect wants. Show how your product will get it. Remember that people respond to how a product or service will make their lives easier. If you enlist the support of the people who'll actually use your product or service, they'll help you persuade the person who makes the final decision on whether to buy. Be persistent. If a prospect is worth calling on, keep going back until you get the sale. Clinch the sale by asking the prospect to sign the Business contract. This focuses the customer's mind on the signature, not on objectives. Don't intent to have sex. Don't intent to violate any boundries. Don't conspire in any way. Don't harm in any way overtly or covertly. Stress the benefits the company will enjoy from doing business with you. And don't forget to check back periodically to find out how things are going. Next