Discount (short discount, deep discount, industry-standard discount)
Reduced book price offered by self-publishers to authors who prepay for copies in bulk.

Marketing
Promotional and advertising efforts to sell books.

Mass-Market Paperback
Smaller, less expensive version of a book that is usually printed well after the hardcover and trade paperback versions have been made available. Mass-market paperbacks are often sold in grocery stores and airports. Compare Trade Paperback.

Online Bookseller (Online Retailer)
Bookstore on the Web that sells books and other publications to the customer at retail or discounted prices.

Online Marketing
Advertising, selling or dispensing products through the Internet.

Pay-per-Click Advertising
Arrangement between a Web site host and an advertiser in which the advertiser pays the host a set amount per click on that ad.

Plant Costs
Initial costs incurred by a traditional printer in preparation for the first printing run of a given title. Total cost may include preparation of negatives and plates and press preparation. Plant costs are fixed, but they are proportionately and increasingly offset as the number of copies printed increases.

Return on Investment (ROI)
Amount of profit made after investment costs and other costs have been recouped.

Royalty
Payment to a book's author that is usually a percentage of sales revenue.

Short Discount
Smaller-than-typical discount on books purchased by retailers and wholesalers. Print-on-demand titles are often sold at short discount: about 25 percent to retailers and about 36 percent to wholesalers. Such a short discount can be as small as 20 percent.

Subsidiary Rights
Rights acquired by a publisher for resale, translation into foreign languages and other reuse of a book's content.

Subsidy Publishing
A subsidy publisher shares publishing costs with the author. The publisher typically markets the book through retailers. An author must bear at least some of the cost of copyediting, typesetting, proofreading, indexing and printing the book. Some subsidy publishers require an author to purchase a large number of copies of the book to cover the costs of its initial publication. Compare Self-Publishing; Supported Self-Publishing.

Supported Self-Publishing
Method of self-publishing espoused by AuthorHouse, through which an author has access to many of the services found in a traditional publishing house (e.g., editorial services, marketing copywriters, Internet sales) provided through an upfront cost or available à la carte. Compare Self-Publishing; Subsidy Publishing.

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Termination Clause
Section in a contractual agreement that specifies particular behavior, actions or events that would result in nullification of the contract.

Trade Paperback
A trade paperback is bound with a paper or heavy stock cover, usually with a larger trim size than that of a mass-market paperback. Compare Mass-Market Paperback.

Trade (Mainstream, Traditional Publishing)
Traditional way of publishing a book in which an author must find a literary agent or a publisher willing to review the manuscript.

Trim Size
Final physical dimensions of a book page after the book is bound and trimmed.

Wholesaler
Company, group or individual who purchases high volumes of books from a publisher at deep discounts and sells them to retailers at midlevel discount.