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Questions to Ask About Advertising Degree Programs: 1. Do you like working with graphics, text, and layouts? 2. Are you comfortable working in different mediums, from print to web to television? 3. Do you enjoy working in a team environment on creative projects? 4. Do you like graphic design and photography? 5. Are you comfortable working on tight deadlines? What Is an Advertising Degree? An advertising degree is a specialized academic degree awarded to students who have completed a college, university, or business school program with a focus on advertising. Types of Advertising Degrees There are four basic types of advertising degrees that can be earned from a college, university, or business school. They include: Associate's Degrees in Advertising Bachelor's Degree in Advertising Masters degree in Advertising PhD programs in Advertising Advertising directors Advertising executives Advertising managers Advertising photographers Media •Copywriter - Copywriters are responsible for the catchy text in advertising. Their job is to write persuasively and convincingly so that customers are attracted to a particular product or service. Most copywriters work for ad agencies and print publications. •Advertising Manager - Advertising managers oversee advertising strategy, sales materials, and other aspects of a marketing campaign. They are usually in charge of entire departments or groups of account executives. •Advertising Account Executive - These advertising professionals act as a liaison between advertising agencies and their clients. They don't handle the creative side of the business--they focus solely on communication and customer service. •Creative Director - Creative directors are experienced advertising professionals. They commonly work for advertising agencies. In addition to supervising copywriters, advertising executives, designers, and other members of the creative team, creative directors design and oversee advertising campaigns and deal directly with clients to make sure every need is met. What is taught in the online Advertising degrees? A:Online Advertising degrees have the ditto course contents as any campus based advertising program. These offer courses such as advertisement, consumer behavior, research, psychology, marketing research, sociology, advertising patterns, communication skills, internet marketing, and project management. Students take the online classes from anywhere in the world and at anytime with a single internet connection. Advertising campaigns Communication law Crisis communication management Digital advertising Ethics in public relations and advertising Event planning General Public Relations Health public relations Human Resources & Facilities Integrated communication campaigns Marketing public relations Political communication Public speaking Writing for public relations and advertising Health Communication Journalism Media Management Media and Cinema Studies Organizational and Multicultural Communication Relational Communication Research Media effects Persuasion Organizational communication Communication theory Using social and digital media Media relations Multimedia authoring Web design and strategy Research Applications for Advertising Advanced advertising Mass Communications Advertising Writing for Media Advertising Copywriting Rhetoric, Culture and Persuasion Research Methods Linguistics Color Theory Fundamentals of Design Perspective Photography Concept Development Digital Image Manipulation Computer-aided Design Mixed Media Advertising Design Animation Introduction to Mass Communications Principles of Advertising Advertising Campaigns Advertising Copywriting International Advertising Media Ethics Persuasive Writing Presentation Skills Film Production http://www.qureshiuniversity.com/advertising.html |